Project M.I.T. EUROPE- MARKETING INTERNATIONALIZATION AND TOURISM IN EUROPE

Erasmus + Programme

Key Action 1: Learning mobility of individuals – Mobility project for VET learners and staff - n° 2016-1-IT01-KA102-00521.

"M.I.T. Europe” has activated over 200 training courses for students during the 2016/2017 school year, in each of the Institutes involved, in the field of Tourism Marketing.

The internship took place over a period of 4 weeks, a period preceded by a prior training before mobility, in terms of socio-cultural aspects of the country, paying special attention to language training.

During the 4 weeks of international mobility in Spain, Romania, Ireland and Lithuania, the following specific objectives were met:

- Increase the knowledge, skills and abilities of the project recipients according to:

1. Company management and strategic planning applied for start-ups and internationalization of the company, with special reference to the field of tourism;

2. Marketing techniques, analysis of financial and human data, allocation of financial and material resources through the development of business plans;

- Development of the language skills of the participants, necessary for employment in a business context for the growth and improvement of tourism of companies, and, even more, in the launch / relaunch of tourism companies